Bookings without the per-cover tax.Flat £29/month. Unlimited covers.
Sully Booking is the flat-rate reservation system built for independent UK restaurants. Keep every penny of your margin, own your guest data, and switch from OpenTable for free in under 48 hours.
No card required for demo. 14-day money-back guarantee. Cancel any time.
Tired of watching per-cover fees eat your margin?
~£1 per cover
OpenTable charges per-diner fees on every network booking — month after month, forever.
1–2 year contracts
Long contracts and cancellation penalties lock small operators in even when the fit is wrong.
Your guests, their network
Your regulars are nudged to book through OpenTable’s app — so you pay again to reach them.
See how much you’d save by switching
Based on OpenTable’s published pricing. Tweak the sliders to match your restaurant.
Assumptions
- OpenTable Core subscription ≈ £149/month
- Network cover fee ≈ £1 per diner
- Widget cover fee ≈ 25p per diner
- Sully flat £29/month, no per-cover fees
OpenTable estimate
£424
per month
£5,088 / year
Sully Booking
£29
per month
£348 / year
Sully Booking vs OpenTable
A side-by-side look at how the two systems stack up for an independent UK restaurant.
| Feature | Sully Booking | OpenTable |
|---|---|---|
| Pricing model | Flat £29/month | Subscription + per-cover fees |
| Per-cover fee on network bookings | None | ~£1 per cover |
| Per-cover fee on widget bookings | None | ~25p per cover |
| Unlimited bookings | Included | Not included |
| Setup / onboarding fee | Free | Typically £hundreds |
| Contract length | Month-to-month | 1–2 year minimum |
| Booking widget for your website | Included | Included |
| Table management & floor plan | Included | Included |
| Stripe deposits & prepayments | Included | Limited / add-on |
| Automatic guest SMS & email | Included | Included |
| Waitlist management | Included | Included |
| Guest CRM & tags | Included | Included |
| You own your guest data | Included | Shared with OpenTable |
| Direct bookings (no marketplace) | Included | Pushed to OpenTable listings |
| Free data migration from competitors | Included | Not included |
| UK-based support, phone included | Included | Enterprise tier only |
| 14-day money-back guarantee | Included | Not included |
Comparison based on publicly advertised OpenTable Core pricing (UK). Exact OpenTable pricing varies by contract and is individually negotiated.
We’ll help you switch — for free
Most restaurants are live on Sully in under 48 hours. Here’s how we do it.
Export from OpenTable
Grab your upcoming bookings and guest list from the OpenTable dashboard. We provide a CSV template so you know exactly what to pull.
We import for you
Send us the exports and we’ll migrate your guests, upcoming reservations, tags and table map into Sully at no charge.
Swap your widget
Replace the OpenTable embed on your site with Sully’s widget — takes about 5 minutes. We can help if you need it.
Cancel OpenTable
Once you’re happy, cancel your OpenTable subscription. Sully is month-to-month, so there’s zero risk in trying us first.
When OpenTable might still be the better choice
We believe in honest comparisons. OpenTable may still be the right fit if:
- A large percentage of your covers already come from OpenTable’s discovery network and you don’t want to rebuild those channels.
- You run a very high-volume fine-dining group where advanced inventory controls (strict pacing, timed deposits, dedicated account manager) are must-haves.
- You operate outside the UK & Ireland and need global coverage with local- language support.
For everyone else — especially independent restaurants that drive most of their bookings through their own website, Instagram and Google — Sully is a simpler, cheaper and more profitable fit.
Frequently asked questions
Everything restaurants ask before switching from OpenTable.
- How much does Sully cost compared to OpenTable?
- Sully is a flat £29/month with unlimited covers and no per-diner fees. OpenTable typically charges a base subscription plus around £1 per cover on network bookings. For a restaurant doing 500 covers/month, that’s often several hundred pounds of savings every month.
- Is it hard to switch? Will I lose bookings?
- No. We migrate your upcoming reservations, guests and table map for free. Most restaurants run OpenTable and Sully side-by-side for a week or two, then flip the switch on their website widget.
- What happens to my OpenTable reviews?
- Reviews on OpenTable stay on OpenTable. Going forward we encourage you to collect reviews on Google, Tripadvisor and your own website — channels that build SEO value for your restaurant rather than for a booking marketplace.
- Can I take deposits like I do on OpenTable?
- Yes — Sully has Stripe-powered deposits, prepayments, tasting-menu holds and cancellation fees built in. You keep 100% of deposit revenue (only Stripe’s standard card fee applies).
- Do you handle high-volume restaurants?
- Yes. Sully comfortably handles thousands of covers per week. If you need anything bespoke, email [email protected] or call 0113 522 3888 and we’ll talk it through.
- What if Sully isn’t a fit?
- No problem — we offer a 14-day money-back guarantee and we’re month-to-month with no contracts. Cancel any time from your dashboard.
Ready to stop paying per-cover fees?
Try the full product live (no sign-up), or start your 14-day free trial in under a minute.
No credit card for demo • 14-day money-back guarantee • Cancel any time