Keep your bookings.Drop the commission.
TheFork is a marketplace — it charges a per-cover commission on diners it sends you and keeps you inside its ecosystem. Sully Booking is your own commission-free booking system: a flat £29/month, unlimited covers, and you own every guest.
Sully vs TheFork at a glance
| Sully Booking | TheFork | |
|---|---|---|
| Monthly price | £29/mo, published | Negotiated / unpublished |
| Per-cover commission | ~£2–£5 per marketplace diner | |
| Model | Your own booking system | Diner marketplace |
| You own your guest data | Shared with marketplace | |
| Deposits & no-show protection | ||
| Guest pre-ordering & menu | ||
| SMS & email reminders | ||
| Month-to-month, no contract | Sales-led onboarding |
Competitor pricing and features based on publicly reported figures (2026) and may vary by venue and region. TheFork does not charge commission on bookings made through a venue’s own widget.
Why restaurants leave TheFork for Sully
No per-cover commission
Never pay per diner again. £29/month flat, unlimited covers — the price does not rise as you get busier.
Own your guest relationships
Your guest list and history are yours. They are never used to market rival restaurants back to your diners.
Your brand, not a marketplace
Guests book on your own website and booking page — not a third-party app where competitors sit one tap away.
Deposits included
Reduce no-shows with Stripe-powered deposits and card holds through your own Stripe account. All deposit revenue is yours.
Guest pre-ordering
Let guests pre-order food and drinks with their booking — included, so the kitchen is ready before they arrive.
Run both if you like
Keep a TheFork listing for discovery while Sully handles your direct, commission-free bookings. You are not locked in either way.
TheFork alternative FAQs
- What is the best commission-free alternative to TheFork?
- Sully Booking is a commission-free alternative to TheFork for UK restaurants and pubs. Instead of paying a per-cover commission on marketplace diners, you pay a flat £29/month for unlimited bookings and own every guest relationship.
- How much commission does TheFork charge?
- TheFork combines an unpublished monthly subscription with a per-cover commission on diners who book through its marketplace — widely reported at roughly £2 to £5 per cover. Bookings from your own website using its widget are commission-free. Sully charges no commission on any booking, from any channel.
- Will I lose bookings if I leave TheFork?
- You keep every direct booking — your website, Instagram, Google and walk-ins. What you give up is TheFork marketplace discovery. Many restaurants keep a basic TheFork listing for discovery while running Sully as their own commission-free booking system for direct covers.
- How much does Sully cost compared to TheFork?
- Sully is a flat £29/month with no per-cover fees. For a venue taking a few hundred marketplace covers a month, TheFork per-cover commission alone can cost far more than Sully’s entire monthly fee.
Stop paying commission on your own diners
Flat £29/month, no per-cover fees, you own your guests. Live in under 48 hours.